Lower Class Citizens Suffering With Poverty in America - Free Essay Example

In America, what are the causes of lower class citizens dealing with poverty? For centuries, lower class citizens have drastically gone through struggles of poverty because they lack the necessary needs of nourishment, clothing, and sheltering. It begins at the lower part of the socio-economic hierarchy which many people and families are suffering through devastating times in America. In detail, poverty has been a very difficult issue to solve that its worrisome to lower class citizens, and its not enough support to help them get back on their feet. On the other hand, there are non-profit organizations that help with the needy, giving back to the communities, and aiding to find jobs which are variety of programs. There are three main causes of poverty that are in fact a huge problem today; economic inequality, lack of education, and cost of living. In addition, the cause of economic inequality towards low-class citizens that are working is due to a low-income bracket which families are suffering to get by financially. The reasoning behind this is because small wage jobs arent paying enough to sustain a better living. People that work for certain companies are being laid-off due to improper management, and lack of money to continue the company business, which can lead to bankruptcy. Companies are cutting back due to healthcare reform which is expensive, and difficult to afford. Also, there is a gender gap between men and women who have certain gross in income, which women in the U.S make less than men. Jobs rather choose perfect candidates with more education experience to get the perfect job opportunity than other people who have less education for the job. It shows that with unsustainable ability to deal with low ended jobs or trying to get the perfect paying job will lead into bad circumstances of living. Another cause of poverty towards lower class citizens in America is lack of education. The reason there are fewer people pursuing an education is because of negative financial burdens that are preventing people from getting a career. Among children, teenagers, and adults times are worsening with negative circumstances that can lead into difficult situations. Demographics in areas of schools, such as community colleges and universities are becoming more expensive that low-income families cant afford to pay. Parents are lead into bad financial hardships, which puts a hold on their childrens future of wanting to go to college and getting the best education they need to get into a job field. People who go through traumatic experiences with problems at home can lead to dropping out of school. There is lack of ambition for people not attempting to get the substantial needs to get greater opportunities in education to become financially successful. It shows that with less education to pursu e the needs of getting the perfect job, financial issues and circumstances can prevent people from going to school. A third cause of poverty is the cost of living in America. The reasoning for this issue is because its steady rising more, which there arent good enough paying jobs, lack of adversity to keep up financially, and not being able to move to possible job opportunities that are paying well, by striving to keep your residence and home. People have lack of family support to help them financially that it can lead to dysfunctions and homelessness. Also, people who work small wage jobs arent getting by as much due to lack of job promotions, pay raises, and advancements which may cause the worker to resign. Living expenses with housing are extremely high, that people cant afford to pay for rent, property taxes, and mortgages. Grocery bills are going up, which low-income families struggle with to keep government assistance, such as food stamps. If people do not keep up with it, they will lose eligibility which can lead to paying out-of-pocket for food cost. It shows that in America dealing with worst circumstances in the places people live in can bring more failure in life. In conclusion, to understand the main causes of poverty, such as economic inequality, lack of education, and cost of living are the most hidden issues that people struggle with in America. While there arent possibilities to recover these ongoing issues, things can worsen due to lack of resources of technology, maintaining a low ended job, keeping a sustainable home, and dealing with outrages of expenses that people cannot afford. It shows that in society of unsolved issues creates more problems in America towards low-class citizens.

Nursing Theories And Theories Of Nursing - 3078 Words

Patricia Benner Nursing Theorist Group Five Beth-El College of Nursing and Health Sciences University of Colorado Colorado Springs NURS 3040: Foundations of Nursing Patricia Benner Nursing Theorist Theory, what is a theory? According to Blais Hayes, (2011) â€Å"A theory is a supposition or idea that is proposed to explain a given phenomenon. Theories differ in their scope and have been categorized in different ways. One of those categorizations schemes divide them into categories according to scope, using philosophy models, grand theories, and middle range theories† (Blais Hayes, 2011, p. 98). A philosophical scope is the broadest scope and looks at nature of things and how they relate to one another to provide meaning that can be applied to a situation (Blais Hayes, 2011). In the history of nursing Theories have been used throughout time to explain phenomena in nursing and with the integration of nursing theories into practice demonstrating a pathway for introducing a paradigm shift into the science of nursing. Today there are many influential nurse theorists who have impacted the profession of nursing through their nursing theories, philosophies and concepts. These theorists work is well known and widely used in today’s nursing practice. Patricia Benner is an influential nursing theorist, whose work is widely recognized throughout nursing practice. Her work has helped guide the nursing profession in gaining knowledge through experiences, and has helpedShow MoreRelatedNursing Theories Of The Nursing Theory1398 Words   |  6 PagesNursing theories provide a foundation for nurses to professionally base their judgment of care. Florence Nightingale was one of the first nursing theorists. Theories composed by Nightingale were comprised of practice-based theories and environmental theories. Nightingale’s environmental theory is composed of 13 cannons which are fundamental to her theory. Nightingale’s theories continue to be used by present day nurses and nursing students . Theories are incorporated into nursing students’ educationRead MoreThe Nursing Theory Of Nursing2275 Words   |  10 PagesAn important role and function of nursing is to provide competent and individual centered care. Striving to provide this level of care has lead to the development of several nursing theories focused on care. Nursing theorist Kristen Swanson developed a middle ranged caring theory, which is broad and easily applied in nursing practice. Swanson’s definition of caring is, â€Å"a nurturing way of relating to a valued other toward whom one feels a personal sense of commitment and responsibility† (SwansonRead MoreNursing Theory : Transcultural Nursing Theories1168 Words   |  5 Pages Nursing Theory: Transcultural Nursing Theory Raymonde Alphonse Miami Dade College Nursing Theory: Transcultural Nursing Theory General Perspective to the Nurse, the Patient, the Environment, Health, Illness, and Wellness Transcultural nursing theory by Madeleine Leininger has general perspectives to the nurse, patient, environment, health, illness, and wellness. According to the caregivers, transcultural nursing theory by Madeleine Leininger is one of the most effective philosophies onRead MoreTheories And Theories Of Nursing Essay1211 Words   |  5 PagesMcEwin and Ellis, theory in nursing â€Å"offers structure and organization to nursing knowledge and provides a systematic means of collecting data to describe, explain, and predict nursing practice† (McEwen Wills, 2014, p. 25). Theories in nursing are what distinguish it from other professions and help to create professional boundaries (McEwen Wills, 2014)Click and drag to move. When theories are applied in the nursing process, there are various concepts from the respective theory that are introducedRead MoreNursing Theory : Application Of Nursing Theories4442 Words   |  18 PagesRunning head: NURSING THEORIES 1 APPLICATION OF NURSING THEORIES 2 Application of Nursing Theories Beatrice Mitchell MSN6003 ? Professional Nursing Practice Framework, Scope, and Role Unit 4 ? Assignment 1 8/7/16 Rhonda Hendricks Capella University Application of Nursing Theories Florence Nightingale and four nursing theorists are listed and analyzed in the taxonomy table in part I. A comprehensive summary of the nursing theories and a reflection on how each theory relates to theRead MoreThe Theory Of Nursing Theory812 Words   |  4 PagesTheory is the backbone to nursing as it gives nurses a framework and an idea of what they do and, most importantly, why they do it. Nursing theory means many different things to people and to only give credit to one definition would not be fair. Therefore, the definition of theory alone is, â€Å"the doctrine or principles underlying an art as distinguished from the practice of that particular art† (Theory, n.d). This definition is particularly useful because nursing is an art as well as a scienceRead MoreThe Theory Of Nursing Theory1417 Words   |  6 PagesImportance of Theory There are many ideas about theory in nursing. The definition of nursing theory is a group of concepts that can be tested, changed or used to guide research (McEwen Willis, 2014). This writer was exposed to theory in under-graduate classes and understands the importance of theory to her nursing practice. This paper will review the importance of nursing theory. It will also focus on Patricia Benner’s Novice to Expert Theory. Importance of Theory Many nurse theorists haveRead MoreNursing Theory1516 Words   |  7 PagesApplication of Theory DeepaK USF NR 501 Theoretical Basis for Advanced Nursing Practice Nursing Theories In nursing there are theories that determine how the profession is going to be handled. Scholars and other practitioners of medicines have proved these theories. In our case we will be looking how these theories are applicable in the entire world of nursing medicine. What are nursing theories? Nursing theories are theories that describeRead MoreNursing Theories684 Words   |  3 PagesA grand theory in nursing would be Doretha Orem’s self care theory. This theory encompasses the entire concept of nursing in the fact that it states individuals will strive to meet healthcare needs to maintain health and wellness. This is very broad, can not be tested and is used in a variety of settings and populations. Self-Care Deficit Nursing Theory is that all patients want to care for themselves, and they are able to recover more quickly and holistically by performing their own self-careRead MoreNursing Theory1224 Words   |  5 PagesImportance of Theory Paper THE ROY ADAPTATAION MODEL Kandace Wood Chamberlain College of Nursing Course Number: N501 March 2015 Introduction: Theories and models despite not being synonymous are used interchangeably in nursing. In general a theory is considered to be a speculative statement that is concerned with some elements of reality that are not yet proven. There are a number of theories in the field of nursing also which are used to

Who Suffers Most from Willys Delusions - 842 Words

The main character in Arthur Millers Death of a Salesman is Willy Loman. He is an old salesman who lives in world build up of illusions and memories. His life is based on dreams which never come true. Willy is trying to accomplish the American Dream, but in his dream accomplishment successes of his sons, Biff and Happy, do not exist. Lomans receipt for wealth is personal attractiveness and well likeness, unfortunately he never achieve these receipts. During his life he follows his dream, but when things go wrong he fools everybody around including himself. His memories are filled with amazing stories which always make him the hero that everybody else are proud of. By not living in reality he makes his†¦show more content†¦Willy: Dont be a pest, Bernard! To his boys: What an anemic (1.33.4-5). Unfortunately what Loman had thought Biff, never works for him in the real world. Willys frauds affected his sons life very badly. Biff always wanted to be as his father, the super hero father. Loman makes his son make the same mistakesShow MoreRelated Man vs. Himself: Betrayal and Abandonment Shown in Arthur Miller’s Death of a Salesman1507 Words   |  7 Pagesbrother in which Ben lies and jokingly admits going to Africa. Willy regrets not going with Ben to Africa, because that is where Ben became rich. Because he was not as successful as his brother, Willy views Ben’s going to Africa as a betrayal. Willy’s issues with abandonment began at a young age. He suffered a lot emotionally and he strived to find a role model. This emotional instability and lack of a role model continued to affect Willy later in life physically, Centola makes the comment â€Å"somethingRead More The Fall Of Willy Loman Essay822 Words   |  4 PagesThe Fall of Willy Loman Willy Loman was a man who gradually destroyed himself with false hopes and beliefs. Throughout his entire life Willy believed that he would die a rich and successful man. It was inevitable for him to come crumbling down after years of disillusions. We can look at Willy’s life by examining some of his character traits that brought him down. Charley once said to Willy, â€Å"When the hell are you going to grow up?† Willy spent his entire life will this false illusions andRead MoreDeception of Family in Death of a Salesman and A Doll’s House1243 Words   |  5 Pagesof a Salesman and Henrik Ibsen’s classic play A Doll’s House, expose dysfunctional families and behaviors. In these plays, the themes of innocence, guilt and of truth and are considered through the eyes of deception. Both plays tell us that most of us choose to play roles and deceive, not only those immediately, but distantly around us. In Death of a Salesman the father passes deception to his boys the next generation. A Doll’s House Shows deception in a whole different way. We are shownRead More Common Man as Tragic Hero in Death of a Salesman Essay1518 Words   |  7 Pageslanguage, and have a logical flow with an inevitable conclusion at the end that evokes a heightened emotional response from the audience. Ever since Aristotle applied logic to art in The Poetics, playwrights from all time periods and cultures have attempted to prove him wrong. Utilizing intuition and writing from the soul, many have succeeded and many have failed. However, the most commercially successful theatrical performances have tended to follow Aristotle’s rules of drama. Aristotle maintainedRead MoreCharacters Influenced by Traumatic Internal Events: Hamlet, and Death of a Salesman1018 Words   |  5 Pagesself-inflicted deaths brought on by the accumulation of traumatic internal events. In William Shakespeare’s Hamlet, the character Ophelia suffered through many traumatic experiences, often caused by her love interest, Hamlet. As Ophelia transitions from sane to insane, upon being rejected by Hamlet and told she is underserving of his love by her family, Ophelia’s fragile mental state becomes paramount in terms of determining her actions as she takes her own life. As Shakespeare developed the characterRead MoreCatcher in the Rye, Macbeth and Death of a Salesman Comparison Essay1918 Words   |  8 Pagesbecome complicated by external factors, which ultimately lead to tragic results. Willy, from the play Death of a Salesman by Arthur Miller, Holden, from the novel The Catcher in the Rye by J.D. Salinger, and Macbeth, from the play Macbeth by William Shakespeare, live with false perceptions of life and struggle through lifes challenges. Willy struggles with the challenges of his life by lying, causing him to suffer because of how he defines success. H olden is upset with the world and tries to becomeRead MoreDeath Of A Salesman By Arthur Miller Essay1049 Words   |  5 Pagesrelationship with his son Biff, and he is suffering from some form of dementia. Throughout the play, we get to see how Willy got to the position he is in, and how he tries to repair all of the broken aspects in his life. The Bell Jar is a novel that was published in Europe in 1963, and then in the United States in 1971. The book takes place in the Northeastern region of the Unities States in the 1950s. Esther Greenwood is a young woman who is spending her summer in New York for an internshipRead MoreSummary Of Death Of A Salesman 3982 Words   |  16 Pagesidentity, and a salesman s inability to accept change within himself and society. On the other hand, based on the memoir written by Jordan Belfort, Martin Scorsese’s movie â€Å"Wolf of Wall Street† features Jordan Belfort, the drug-addicted stockbroker who makes millions defrauding inv estors, laundering money, and manipulating the market. What makes the movie a crucial and troubling document of the present is not so much Jordan s business plan—he tells us repetitively that it s too complicated and uninterestingRead MoreQuest For Literary Form : The Greeks Believed That The Tragedy1742 Words   |  7 Pages Tragedy contains six features according to Aristotle. These are; characters, diction, plot, thought, spectacle and song. Many poetics in their inquiry dedicate in the scope and correct use of these features with explanatory examples drawn from tragic plays like Sophocles’ dramas. (Kennedy Gioia, Pp. 1203) Character is essential in a tragedy, for every character has important value that is only exposed in the plot. (Kennedy Gioia, Pp. 1204) The moral aim of every character

Internet Marketing Marketing Techniques

Question: Discuss about the Case Study for Internet Marketing for Marketing Techniques. Answer: Introduction The current assignment revolves around the strategies used in internet marketing. Marketing is the technique, which recognises, anticipates as well as supplies customer requirements profitably. Many researches have been conducted on internet marketing to identify the significances of the internet marketing. It is observed that internet marketing includes the use of interactive, virtual spaces for promoting as well as selling the products and services. Moreover,internet-based communication technologies had contributed to the restructuration of large economic sector (Kacen, Jacqueline, James Hess, and Wei-yu Kevin Chiang 2013). Due to several reasons such as cost-effectiveness, flexibility, unprecedented global reach associated with internet marketing, many large organizations prefer internet marketing as their core strategies for promoting and selling products and services. The major purpose of the report is to understand how internet marketing helps firms to promote and sell their products and services in both local market as well as global market. Thus, in order to understand the strategies and approaches used by the organizations in adopting internet marketing, the current strategic scenario of Woolworths Limited, Australiahas been considered in the current report. Woolworths is known as Australias one of theretail companies, which was established in 1924 in Sydney. The organization is determined to act on its portfolio to increase the shareholder values. Situational Analysis The organization Woolworth has been running the operation for decades; thereby, it has implemented multiple strategies to create the global presence. However, Woolworths has to deal with some external and internal factors that benefit the organization and throws serious challenges to the organization. While analysing the internal environment of the organization, some crucial factors have come into the organization influencing the growth of the company. Figure 1: Situational Analysis (Source:Tsimonis, Georgios, and Sergios, Dimitriadis 2014) Environmental Analysis External analysis: It is significant for Woolworth to realise and analyse the influence of external environment on its profitability as well as the accomplishment of the business strategies. In this context, it can be added that external factors also have wide impact on the corporate strategies of the organization (Shani, David, and SujanaChalasani 2013). While discussing the approaches of implementing the strategies some issues and positive insight have come out through five forces. Bargaining power of the supplier- If the organizationshave higher suppliers, they would be stronger (Shih, Bihà ¢Ã¢â€š ¬Ã‚ Yaw, Chenà ¢Ã¢â€š ¬Ã‚ Yuan Chen, and Zihà ¢Ã¢â€š ¬Ã‚ Siang Chen 2013). It is identified that the business of Woolworth, especially Safeway super market have low dependence on the suppliers. This indicates that suppliers of the company have low bargaining power. The major reason behind this is the large amount of retailing market share in Australia as well as New Zealand. Customers bargaining power- Massive number of Woolworths customers have strong bargaining power (Yoo, Myongjee, and Billy Bai 2013).In this context, if the customers have strong bargaining power, the organization faces the compulsion of reducing the price as attribution of buying the products at the store (Czinkota, Michael andIlkka Ronkainen 2013). In such as condition, Woolworths utilises the strategy of low price to meet the needs of the customers. Figure 2: Porters Five Forces (Source: De Mooij and Marieke 2013) Threats from the new retailers- The threats of new retailers is low, as the establishing the business with a massive number of stores as well as high quality to compete with the organization and other competitors is rigorous activity. In addition, Woolworths and the competitors like Coles have wide access to the distribution channels. Threats of substitutes- It is evident that there is an increasing threat for Woolworths business in respect to the substitute products and services. A massive amount of substitute products is offered to Australian retail industry. In such context, Woolworths needs to come up with strategies that are innovative and potential to attract the customers and build the brand identity. Industrys rivalry- It has been identified that the presence of strong competitors in the retail industry in Australia such as Coles is likely to constrain the market share of Woolworths and add up high level of competition. Internal analysis SWOT analysis Strength- Pioneer and one of the oldest organizations to use the modern retail trade model Most of the businesses such as Big W, Dan Murphys have presented a vast financial status in past few years. In addition to this, by reducing the overall cost of the business, the company has reached 7.96% growth in revenue for a half of the decade (Czinkota, Michael and Ilkka Ronkainen 2013). Woolworths gained the ability to generate capital and they formulate the plans to expand its market by opening new stores as well as updating new facilities. Woolworth has established an effective relationship with the suppliers and the producers. Some of the pricing actions initiated by other retailers; this includes the private milk reduction, which has caused considerable concern among the suppliers. Weaknesses The debt rate of Woolworths has increased dramatically; especially in 2012 it has largely increased in comparison to previous five years (Wirtz, Jochen, Anouk den Ambtman, JoseBloemer, CsillaHorvth, Ramaseshan 2013). The annual report of the company reveal that in the of 2013 financial year, the debt of Woolworth increased from AUD$513 million in 2008 to AUD$ 4,316 (Ho-Dac, Nga, Stephen, Carson, and William, Moore 2013). Thus, it can be mentioned that though, sale margin is still high, the rapid increase of debt rate could generate financial risk for Woolworths. The organization has limited market share Opportunities: Expanding online retailing:For decades, it is learnt that the future of the retailing industry has been re-built essentially with the help of computerization, the enhancement of technology and supply chain, implementation of the innovation (Hays, Stephanie, Stephen John Page, and DimitriosBuhalis 2013). The retail industry has now been approached differently based on which it is driven by digital commerce as well as internet development. After implementing the online shopping for Woolworths business across the country. Threats: It has been identified that Woolworths has been facing threats from the competitive market. The organization has to deal with some large competitors like Coles group in Australia. The low price strategy of Woolworths is responded by the price rewind strategy of the competitor Coles (Ludwig, Stephan, Ko De Ruyter, Mike Friedman, Elisabeth, Brggen, Martin Wetzels, and Gerard Pfann 2013). E-marketing Strategic Plan As the organization Woolworths has been effectively running its operation for decades, major focus of the organization has always been the extension of market share through a wide range of products and services. This helps the organization to increase the customer base and, to increase the customer reach it is better to implement the internet marketing strategies. While adopting the e-marketing strategies, it is effective adopt digital marketing in the existing strategies (Lambrecht, Anja, and Catherine Tucker 2013). Creating public forum-Most of the large organizations should create a public forum, which is also an internet marketing strategy. Hence, the customers could drop their queries, complaints and provide recommendations regarding the products and services. The customer executives of the company collects those feedbacks and develop the solution. In addition, Woolworth could promote new products and services through this public forum. The major purpose of this initiative is to make the customers aware of new products and services. Utilizing the digital media- With the help of digital media, Woolworths gains some key benefits such as building the visibility and brand awareness, reaching wider target audience, acquisition of the customers, decreasing the marketing cost and increasing customer retention. The e-marketing strategic plan of the organization includes the extensive research and monitoring the market, competitors and in the industry. With the help of online marketing, Woolworths reached the market of New Zealand and other urban sub-urban areas of Australia. The strategic plan of internet marketing of the company also includes identification of the target market such as the sub-urban areas of Sydney. Through digital media, the company focuses on the online strength and weakness of the competitors. Likewise, to learn about customers online strength and weakness of the customers, the organization uses the social media tools. The social media also helps the marketers to learn about the current trends, life style and economic background of the people in the target market. Segmentation and Targeting As Woolworths is one of the oldest organizations in the retail industry, it has wide market share. Thus, the organization develops its segmentation and targeting strategies. Through the market segmentation, the organization Woolworths gains the ability to identifythe specific targets and then implement the strategies to meet their requirements and demands. The market segmentation of Woolworths can be categorizedon four different characteristics such as demographic, behavioural, psychographic and geographic. The demographic features may include the aspects such as income, ages, gender as well as other population characteristics. It is evident that the stores of Woolworths need access to a specific size of market. These demographic characteristics largely influence products range and store location. For example, in the urban areas of the country such as Sydney, Melbourne, Brisbane, the dispensable income of the people is high. Thus, people follow the current trends. In such context, Wo olworths designs the new products and services at competitive price. Likewise, the psychographic feature includes the ways the customers consider themselves as well as the lifestyle in which they are accustomed (Teresa PinheiroMelo Borges, and Jos Manuel CristvoVerssimo 2014). Based on these aspects, Woolworths develops the quality of the products and increases brand identity. On the contrary, behavioural features refer to how people make and repeat the buying decision. In such context, Woolworths focuses on increasing customer loyalty through relationship management. The organization could provide the customer loyalty card to its potential customers. Lastly, the geographical features refer to the actual physical location of markets and stores (Ryan and Damian 2014).Woolworths usually focuses on the urban areas for opening up the stores where the population is comparatively high and people get the essay access to the stores. Differentiation The current business strategy of Woolworths is considered as the differentiation strategy. This strategy helps the organization to pay attention to the creation of highly differentiated products range as well as marketing programs to become the dominant leader in the retail industry. By launching the Fresh Food People as its initiative, the organization Woolworths has become successful with this developed differentiation strategy. In addition, by positioning the business across the primary value of food being fresh, the organization has acquired a wide portion of the market share. Positioning This refers to a persons perception of where in respect to the quality as well as competitors, an organization and its products and services stand. In this context, the high quality of brand along with increasing reliability are usually positioned first, while the lowest quality products are usually positioned lingers in the mind of the consumers (Leeflang, Peter SH, Peter, Verhoef, Peter Dahlstrm, and TjarkFreundt 2014). Thus, it can be mentioned that Woolworths super markets could probably be placed below the competitor like Coles in the mind of the customers; however, Aldi, Franklins and IGA sores. The comparison also indicates that Big W (Everyday low price) could be positioned below David Jones as consumer products retailers. E-marketing objectives Internet marketing has always been effective for the organizations belonging to any industry. There are some key advantages associated with the e-marketing. One of the major objective of Woolworths is to increase the global reach within a short time. Another objective is to increase the online sales of the company, which could further help the organization in internal promotion. Based on the outcome of this objective, Woolworths could set the global strategies for expanding the business. This means Woolworths could set the objective of increasing sales margin to a particular extent within a particular time such as six months. By implementing these objectives, the organization could increase the market share as well as effectively meet the needs and demands of the new customers. If the above two objectives are implemented successfully and organization received the desired outcome, Woolworths would become the giant of online retail seller in the industry; this can also be considered as one of the e-marketing objectives. It could further strengthen the brand presence both in local and international market. E-marketing Strategies In order to implement the above-mentioned e-marketing strategies, the organization could implement as set of strategies related to internet marketing. One of the major strategies is to posting daily content for continuous growth and development. One of the easiest ways to develop the social communities over time is to post relevant contents on regular basis (Lambrecht, Anja, and Catherine Tucker 2013). In addition, the different audiences react to different frequency of posting (Ho-Dac, Nga, Stephen, Carson, and William, Moore 2013). Thus, it is necessary for the organizations to test the optimal frequency with its own frequency. In addition to this, Woolworths could focus on the engagement level compared to the posting frequency of the competitors. In such situation, the firm could take the advantages of the social media tool such as Facebook, Twitter, YouTube and other tools. Figure 2: Online contents on social media (Source: Ryan and Damian 2014) Another significant strategy is to use the images when posting the contents of the products and services to social medial tools. The effective way to increase engagement on social media tools is include the images within the posts. In addition, while posting the contents of the products and services or promoting a piece of content, it is necessary to include link the page within a post. The next strategy, Woolworths could run a launchrock Campaign. It is a popular free service for tracking the email address of people who wish to get early updates of the products and services. The consumers would be aware of the latest product and services. Implementation Plan In order to implement the e-marketing objectives and strategies, the organization should focus on certain plans. For example, the organization may have to invest a large amount to technology as e-marketing is widely depended on the technology. Woolworths could develop a page on social media tools such as YouTube, Facebook, and Twitter. Technical executives of the organization should monitor the pages regularly and observe the interest of people based on the likes, shares and comments. In addition, the organization could create videos featuring the celebrities on a particular products and services. Thereafter, the video could be shared on social media tools such YouTube. Based on the shares and other feedbacks of the customers, the organization could measure the demand of the markets. Moreover, the contents of the goods should be clear and concise and it should be designed manner that attracts the customers. Evaluation and Budget The recommended e-marketing objectives could help Woolworths to gain the market share and increase the sales margin. However, it is also evident that the competitors of Woolworths also implement the e-marketing strategies to increase the sales and create wide market presence. Thus, investing a large amount on e-marketing could also be a risk. Nevertheless, as organization is one of the oldest organization, it has become one of the popular brands. Woolworths could gain positive outcome from the initiatives. Strategy Description Evaluation Criteria Budgets Launching a new product through online marketing Promoting the products through social media such as YouTube and Facebook, The number of visitors on the page who hit share and likes v Increase by 15%- Bad performance v Increase by 20-25 % Average performance-Average performance v Increase by 25% -Excellent performance $10,00 once off and $10/month for web maintenance Creating the online presence in new market v Targeting the customers in urban areas of New Zealand v Promoting the content of the products and service Total number of online customers Increase by 20%-bad performance Increase by 20% excellent performance Sales performance during the promotion Increase by 15% bad performance Increase by 18 performance excellent performance Table 1: Evaluation and Budget (Source: Created by Author) Conclusion The current report is an analysis of the organization Woolworthss present and future strategy for development. Woolworths has now been considered as one of the most reliable brands in Australian retail industry. The outcome found in the external analysis indicates that the organization faces the highest competition in the retail sector as the consequence of increasing threats of substitute products and services. However, it can be mentioned that the most of the customers of Woolworths are individual customers; thus, the influence of customer is effective. Reference list Czinkota, Michael R., and Ilkka A. Ronkainen. International marketing. Cengage Learning, 2013. De Mooij, Marieke. Global marketing and advertising: Understanding cultural paradoxes. Sage Publications, 2013. Hays, Stephanie, Stephen John Page, and DimitriosBuhalis. "Social media as a destination marketing tool: its use by national tourism organisations." Current issues in Tourism 16, no. 3 (2013): 211-239 Ho-Dac, Nga N., Stephen J. Carson, and William L. Moore. "The effects of positive and negative online customer reviews: do brand strength and category maturity matter?." Journal of Marketing 77, no. 6 (2013): 37-53. Kacen, Jacqueline J., James D. Hess, and Wei-yu Kevin Chiang. "Bricks or clicks? Consumer attitudes toward traditional stores and online stores." Global Economics and Management Review 18, no. 1 (2013): 12-21. Lambrecht, Anja, and Catherine Tucker. "When does retargeting work? Information specificity in online advertising." Journal of Marketing Research 50, no. 5 (2013): 561-576. Leeflang, Peter SH, Peter C. Verhoef, Peter Dahlstrm, and TjarkFreundt. "Challenges and solutions for marketing in a digital era." European management journal 32, no. 1 (2014): 1-12. Ludwig, Stephan, Ko De Ruyter, Mike Friedman, Elisabeth C. Brggen, Martin Wetzels, and Gerard Pfann. "More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates." Journal of Marketing 77, no. 1 (2013): 87-103. Ryan, Damian. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers, 2014. Shani, David, and SujanaChalasani. "Exploiting niches using relationship marketing." Journal of Services Marketing (2013). Shih, Bihà ¢Ã¢â€š ¬Ã‚ Yaw, Chenà ¢Ã¢â€š ¬Ã‚ Yuan Chen, and Zihà ¢Ã¢â€š ¬Ã‚ Siang Chen. "An empirical study of an internet marketing strategy for search engine optimization." Human Factors and Ergonomics in Manufacturing Service Industries 23, no. 6 (2013): 528-540. Tiago, Maria Teresa PinheiroMelo Borges, and Jos Manuel CristvoVerssimo. "Digital marketing and social media: Why bother?." Business Horizons 57, no. 6 (2014): 703-708. Tsimonis, Georgios, and SergiosDimitriadis. "Brand strategies in social media." Marketing Intelligence Planning 32, no. 3 (2014): 328-344. Wirtz, Jochen, Anouk den Ambtman, JoseBloemer, CsillaHorvth, B. Ramaseshan, Joris van de Klundert, ZeynepGurhanCanli, and Jay Kandampully. "Managing brands and customer engagement in online brand communities." Journal of Service Management 24, no. 3 (2013): 223-244. Yoo, Myongjee, and Billy Bai. "Customer loyalty marketing research: A comparative approach between hospitality and business journals." International Journal of Hospitality Management 33 (2013): 166-177.